Simona Rocchi is Senior Director of Design-for-Sustainability Studies at Philips Design. She manages the global creative direction of various sustainability-based initiatives in product/system innovation and strategic design. She also oversees the development of design services targeting emerging and developing markets.
After joining Philips Design in 1999, Simona set up and led explorative design research programs on the topics of environmental design, value co-creation, participatory design and social innovation. She also chaired the Philips-wide task force on New Sustainable Business Initiatives. Results of her activities have been externally recognized via publications, conference speeches and international design awards.
She is frequently invited to lecture at design and business schools around the world, and is a visiting professor in eco-innovation at the Externado University of Bogota, Colombia. Simona holds a PhD in Cleaner Production, Cleaner Products and Sustainability, a MSc in Architecture and a MSc in Environmental Management and Policy.
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